Publishing

Backlist

/ˈbæk.lɪst/ noun
IN ONE SENTENCE

Books that have been out for a while but are still in print and generating sales, often forming the financial backbone of both publishers and authors.

Definition

A publisher's backlist is their catalog of older titles that remain in print and continue to sell, as opposed to new releases (the frontlist). Backlist books have already had their big launch moment, but they keep moving copies through word of mouth, school curricula, reader recommendations, and the simple fact that good books find new audiences year after year. For many publishers, backlist sales account for the majority of their revenue. For authors, a strong backlist means income that compounds over a career rather than spiking and vanishing with each new release.

Why It Matters

If you are building a writing career, the backlist is where long-term income lives. Each new book you publish does not just earn on its own. It also drives readers back to your earlier work. This is why experienced authors talk about "building a backlist" as a career strategy. A single book is a lottery ticket. Five books in print that steadily sell a few copies a week is a livelihood.

Famous Examples

To Kill a Mockingbird — Harper Lee

Published in 1960, Lee's only novel (for decades) sold steadily for over half a century through school reading lists and cultural staying power. The ultimate backlist title.

The Name of the Wind — Patrick Rothfuss

Despite the long wait for the third book, Rothfuss's first two novels have continued to sell strongly on the backlist through ongoing fantasy reader recommendations.

The Song of Achilles — Madeline Miller

Published in 2012, this novel experienced a massive backlist surge nearly a decade later when BookTok discovered it, proving that social media can resurrect backlist sales in dramatic fashion.

Try It Yourself

Quick Exercise

Browse the bibliography of an author you admire and identify their backlist titles (anything published more than two years ago). Check their sales rankings on Amazon or a similar platform. Notice which older books are still selling well and try to figure out why. Is it a series effect? A social media resurgence? School assignments? Understanding what keeps a backlist alive will shape how you think about your own catalog.

CONTINUE LEARNING
Publishing & Sharing
Thinking about your backlist from the start helps you build a sustainable writing career rather than chasing one-book success.